We Move First May 2025
School project
“The world is changing fast. Hire UAL students who are directing the change”
“The world is changing fast. Hire UAL students who are directing the change”
A digital rebranding campaign curated for University of the Arts London (UAL). An event-based campaign, focuses on 4 major creative fields: Fashion, Communication, Performance, Fine Arts. UAL students and alumni are invited to submit their projects to a public exhibition called ‘We Move First.’ The initiative aims to increase exposure and expand opportunities for students, particularly within the creative industries. This campaign used a employer oriented language.
We aimed the direction towards emphasising values to employers: At University of the Arts London, we cultivate more than creativity. We develop the strategic thinkers, cultural leaders, and design disruptors who redefine industries. With a global alumni network and real-world experience across the UK’s leading creative organizations, our graduates are ready to deliver from day one. By strengthening graduate employability and industry alignment, we aim to enhance UAL’s competitive position in the higher education landscape, not through overt promotion, but through demonstrable impact.
// Billboards
//Set Posters
1 to agencies/ 1 to student/ Focusing on one of the key objectives of this campaign ’Speaking to the creative industry’ we developed a set of posters: one targeting industry employers, and the other aimed at students. We introduced an extended tagline, “Creativity starts with us,” as a gentle invitation to the wider public who are interested in art and design, encouraging them to engage with the spirit and values of our creative community.
//Billboard Mockup
Team/ Rowan Kingsley @rowankingsley.gd/ Zachary Yot @zach.yot