PlanetEarth.zip
May 2024
Animated Advertisement
Over the past 50 years, we have been dedicated to offering a better future with a sustainable lifestyle for the next generations. Invisibly, global warming has affected cultural relics, causing irreparable damage. As we preserve biological diversity, we must also preserve cultural diversity. Based on the global issue of climate change, I created an imaginary campaign for the brand Ziploc, conveying the idea of preservation: Zip and Seal.
“Ziploc is extending its mission beyond food storage to encompass the preservation of the planet’s cultural and natural heritage.” The "Ziploc Seed Vault" campaign envisions a world where all cultural relics, natural elements, and biodiversity are protected from the ravages of climate change. This campaign underscores the brand’s commitment to preservation and highlights the urgent need to address climate change and its impacts on our shared heritage.
Product Design
Itabag is a transparent bag fully decorated with anime character badges and dolls, fans use itabags as a means of showing off to the world how much they adore their favorite characters. Inspired by itabag, I created a mini Ziploc accessory pouch, aimed to offer the public a chance to store their cherished items in the accessory pouch. It can be a pendant on jeans, or a small accessory on a handbag, used as you imagine.
Social Media Management
We Launch hashtags like #ZipAndSeal and #PreserveOurFuture to encourage people to share their own preservation stories. Motivate individuals and communities to take part in preservation efforts, by taking personal steps to reduce their carbon footprint. Promote the idea that preserving our past is essential for a sustainable future.